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Stupid Is As Stupid Does
Let’s face facts: Young folks don’t need any encouragement to act out, get reckless—in a nutshell, be stupid. And that’s just the Diesel message. Oh, kids these days. The Be Stupid campaign challenges...
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American Apparel’s Internal Branding Is Downright Ugly
And now, a lesson in transparency (or, a lack thereof): American Apparel, a company much talked about for their supposedly seedy internal practices, has been caught with their metaphorical pants down....
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The Opposite of Product Placement
We know that putting a product in the hands of someone the masses adore can do wonders for sales. Perfectly logical. Putting a product in the hands of someone the masses detest could therefore...
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How Burberry Took Beijing
In the past year, plaid-clad British fashion house Burberry has produced a collection of music and video content that’s helped solidify its quintessentially British identity while also strengthening...
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